Recommended Resources

Getting started as a solopreneur can be tough. But, the good news is there are lots of great resources available to you when you need to get educated, motivated and on your way.

Here you’ll find my recommendations for products, services and advice from sources I trust. Many of these I’ve invested my own time and money in and found them to be valuable and worthwhile. If you have any questions, please feel free to contact me.

How to Make Money as a Freelance Fundraising Copywriter
The e-Book I wrote (and Bob Bly edited) that tells you everything you need to know to become a working copywriter in the fundraising arena. Including the Chapter 10 interview with a real client that can save you all the agony of wondering “What do clients really want from their freelance writers?”

Bob Bly, one of the gurus the copywriting arena, has a great site loaded with resources and goodies for writers of all experience levels. There’s a great chance the information you need is either free or truly affordable. Check out often.

Here are a few other sites I recommend you check out for sound advice from people who know their stuff:

Marketing Mentor
Ilise Benun offers some of the best, most practical advice for marketing your services. Terrific stuff!

The Well Fed Writer
Peter Bowerman is the master of conversational copy and it shows in his books, e-zine and blog. (Check out
The Well-Fed Writer: Back for Seconds for a contribution by yours truly.)

And, the company I get asked about most often...

American Writers & Artists Institute (AWAI)
Yes, the advertising is a bit over the top, but their products are good. Only in hindsight did I realize how much I learned about copywriting in such a short time in
AWAI’s Accelerated Program for Six-Figure Copywriting.

Here’s my suggestion on how to judge best for yourself – before you place your order, set aside time in your schedule to really be able to dig into the materials. Read the entire course first, then go back and do the exercises that will strengthen your personal skill set. I’ve talked with too many people who regress to their 4th grade learning style and stay stuck in one chapter, spinning their wheels. (No one will hold you in from recess if you skip around, really.) Your personal/professional background will make some content easier to understand than other parts. The point is to absorb the information, in whatever manner works best for you. And, they’re serious about the money back guarantee. By planning ahead you can easily return the course within the 30 if youíre not satisfied. I had a great experience with the AWAI gang and one of these days, Iím going to make it back to Bootcamp to see everyone. But, Iíve been too busy working as a copywriter!

Mary Guinane