When collaboration leads the creative process . . .

Save the Children was looking for ideas for a digital premium to go with a Mother's Day appeal. Collaborating with a fabulous designer we helped client focus their decision making process.

Earlier copy tests successfully beat existing controls to revise Susan G. Komen's messaging to more authentically reflect the CEO's personality. This one-page version also beat the existing control while more easily engaging donors with fleeting attention spans.

Developing new evergreen media concepts for Texas Children's Hospital leveraged questions familiar to all that leaned into seeing the hospital experience through a child's eyes while urging donors to take action. 

Collaborated with our friends at American Humane on their request to leverage a new acquisition offer based on their lesser-known conservation efforts. The carrier was designed to intrigue animal lovers to get inside the package based on their love of animals, large and small. 

In direct response fundraising, donors decide the winning package. Sometimes the packages we love the most, don't end up beating strong controls. Consolation prize was that the existing control evolved from a letter I'd written a decade earlier. Despite losing, this is still one of my favorite letters.

In creative developed to successfully retain long-time client Food Bank of the Rockies, DEI-sensitive language was incorporated into a holiday package that celebrated how communities can come together to ensure all of our neighbors can thrive.